ENVIRONMENT, COMMUNITY, BUSINESS ETHICS, ACCOUNTABILITY
As an open source company, openness forms an integral part
of our philosophy. All four of the dimensions above are central
to our business ecosystem. An ecosystem can be defined - from
a scientific viewpoint - as a set of live, discontinuous individuals
together with the materials that result from their activity,
from the smallest molecular entity to the largest physical structure,
along with the matrix or physical environment in which they
occur. It is easy to identify the parallels with the commercial
market place, with its large business organisations and the
smaller, independent innovators.
The earth is estimated to be 4.5 billion years old. Like the
competitive environment in business, it is in constant evolution.
The magnetic polarity of the earth has been changing over geological
time; so too has business gravitated towards globalisation.
However, life and its physical environment have had much time
to evolve together and this prolonged interaction has created
a dynamic status quo. In corporate terms, these are known as
“best practices”. We strive to maintain the pace
of the earth’s status quo, whilst rewriting that of business.
Our software systems are designed according to biological models
such as swarm intelligence. We build digital ecosystems to enhance
collaborative working. In so doing, we leave a small environmental
footprint. Our technology empowers other organisations to reduce
their own environmental impact too.
Any ecosystem consists of ideally separate elements and of
the interaction that takes place between them. As a result of
such interaction, the future state of the system – environmental
or otherwise – is restricted by the behaviour of each
element that influences it. Our world tomorrow is directly influenced
by our actions today. The notion of co-evolution is the presence
of one set of individuals that alter the effective conditions
in which another group operates; frequently this relationship
is reciprocal. It is as rare in nature as it is in business
that only two “species” should be involved, given
that this co-evolution is contagious and easily extends to others,
often inevitably, by mimicking the originator. Our policy goals
are shaped around collaborative working methods, in which all
stakeholders are relevant. Responsibilities are shared. We believe
in sharing knowledge and the farming of free-range ideas to
enrich communities. Because evolution favours teamwork, Techideas
actively contributes its know-how to empower humans to achieve
their goals via collaboration.
Every community in an ecosystem has standards: practices that
are expected, some that are tolerated and others that are taboo.
As a member of the innovation business community, we adhere
to the highest possible standards and working practices: surpass
expectations. Integrity is a fundamental requirement in the
global business environment. Our principles and ethical standards
follow the wisdom of highly evolved collectives, each contributing
to the betterment of whole community. It is hard for an entire
community to be entirely off track, however, as notorious boardroom
dealings have proven, a single individual can easily trip up.
By actively participating in networks, that risk is greatly
reduced. What society expects is clear. We strive to surpass
Ecosystems - natural or digital - are all about connectivity. Trust-based relationships are implicit in the natural world and in the business world. In nature, protocols are established to enable symbiosis, for example. This inter-connectedness is built on trust. In business, partners and peers are accountable to each other. We place our trust in our suppliers and co-workers and we are accountable for the results. By introducing best working practices we aim to be a trustworthy corporate citizen. Systems and methods persist through time but their components, standards and expectations inevitably change. TechIdeas intends to lead change by strengthening these protocols of trust and communicating these values in a responsible way to all our stakeholders.